Phase 1
Ignition
Seed 1–3 emotionally undeniable stories. Model depth. First-flame window.
Human systems for belonging
Culture that doesn’t break under pressure
If your community runs on vibes, you’re one backlash away from collapse. We turn culture into structure you can teach, enforce, and scale.
- FIN1.7M members · 100+ countries
- WHOMMoney labs · 72-hour receipts
- Leadership CirclesFacebook convened · Most vibrant chapter
- StagesSkoll · Gates · Obama Foundation
The Story & Spine method
Not vibes. Architecture. The five moves we install in every room.
Phase 2
Contagion
Amplify member stories with consent. Ownership or it dies.
Phase 3
Spine
- Do Not Judge
- Do Not Share
- No Sacred Cows
Phase 4
Rhythm
Staggered waves. Culture check. Raise standards over time.
Phase 5
Proof
Depth signals. Second-post conversion. 90-day retention.
Choose your door
Spinal Story Labs
One concrete shift in story + one concrete shift in spine.
- Ignition Lab
- 72-Hour Spine Lab
- Backlash Lab
- Raise the Standard Lab
$249–$399 · Limited seats
See datesStory & Spine Framework
Ignition, Contagion, Standards, Enforcement, Cadence, Proof.
- Spine Map
- Ignition Canvas
- Enforcement Playbook
- Raise-the-Standard Ladder
- Receipts Tile
$1,800 Base · $3,000 Pro
EnrollAdvisory & License
We architect your culture, hold first enforcements, train your team.
- Advisory · 12 weeks · $35k–$60k
- License · 6 facilitators · $120k + $45k/yr QA